Since different websites will have varying needs, various features will need to be added to the sites for success. For instance, an e-commerce site selling plus size clothing or column radiators may require an inventory control features to ensure listed products are available and in stock. In a site for say a manchester wedding photographer this feature would be quite pointless since they sell a service as opposed to physical products.

However, irrespective of the site’s needs, a mobile friendly and responsive design layout is a necessary web design feature that every site must have for increased success.

Below you will find three reasons why this is the case and why you should include this feature to your site(s).

1. Multi-device user support

Today, we live in a world where sites are continually visited using different devices and screen sizes at various times. Thus, for the best overall user experience, your site should be able to work well regardless of the device in use. That means that the content a user accesses on one device should be available when they return using a different device.

Aryeh Goldbloom runs the marketing for a driving solicitors manchester business and sells playground equipment for schools online recommends “If a customer visits your site using different devices but can’t what they had found earlier, you will lose a customer and a brand ambassador. Thus, ensuring consistency is a must!”

2. One site to rule them all

Since keeping one site updated and relevant can at times be challenging, keeping several sites up to date and consistent with messaging can be stressful without the proper resources.

Having a responsive web platform offering these features can ensure this is as easy as saying it. Therefore, having one website to manage your site and control your site’s display on different screen sizes can make things easier – since you can leverage on their pixel perfect responsive editor.

3. Future Scalability

The best thing about having a responsive design layout is that it allows you to support newer screens and devices in the future. Why? Because responsive sites are not only fluid, but they can scale up and down as needed to ensure great user experience no matter the device or screen in use. That means that as new devices enter the market, your site will be ready to meet users’ needs.

In closing

Every website, irrespective of the audience it serves or its goals, will benefit from a responsive display that works on various devices and across different screens. Thus, by ensuring that your site has a responsive web design feature, you can be able to improve customer experience and gain brand ambassadors to grow your customer base.

Responsive web design is one of the most popular trends now in website design and development. This is something I learned while creating a website for my gpr scan business and working with the marketing team of Bathroom Takeaway and a GU10 LED retailer and medical spa milwaukee. With the onset of smart phones and tablet devices as well as internet enabled mobile phones. Have you ever tried to view a website on your phone but found out that it was hard to read the content as it required resizing and scrolling?

Some of the benefits touted by and also from seo manchester experts of using responsive web design in website development include:


Sites with responsive designs are highly ranked in search engines and search results as compared to those with unresponsive designs. This is quite beneficial to site owners as such sites are not only highly visible but also command huge traffic.


If your website is not easy to navigate, chances are that internet users will most probably avoid accessing the site. On the other hand, internet users prefer responsive websites that are easy to access and navigate on different devices such as computers or even smart phones.


If your site is developed using responsive web design, users will most likely spend quality time on the site browsing the products or services you offer. In addition to this, they will trust your products/services more than they would trust those offered by sites with unresponsive designs.


Ideally, if a site is not easily accessible and navigable, you will lose traffic, as very few people will access the site. With low traffic, it becomes almost impossible for the site to be competitive in its niche and industry. Also consider translation companies if you intend to reach a international audience.

Despite responsive web designing being very beneficial to internet users and site owners, it should be done professionally. For instance, you cannot fit much content on a smart phone website. As such, you need to identify the most important information and content and place it on the website. Be specific with the content you place in mobile version websites.