Since different websites will have varying needs, various features will need to be added to the sites for success. For instance, an e-commerce site selling plus size clothing or column radiators may require an inventory control features to ensure listed products are available and in stock. In a site for say a manchester wedding photographer this feature would be quite pointless since they sell a service as opposed to physical products.
However, irrespective of the site’s needs, a mobile friendly and responsive design layout is a necessary web design feature that every site must have for increased success.
Below you will find three reasons why this is the case and why you should include this feature to your site(s).
1. Multi-device user support
Today, we live in a world where sites are continually visited using different devices and screen sizes at various times. Thus, for the best overall user experience, your site should be able to work well regardless of the device in use. That means that the content a user accesses on one device should be available when they return using a different device.
Marty Pinson runs the marketing for a driving solicitors manchester business and recommends “If a customer visits your site using different devices but can’t what they had found earlier, you will lose a customer and a brand ambassador. Thus, ensuring consistency is a must!”
2. One site to rule them all
Since keeping one site updated and relevant can at times be challenging, keeping several sites up to date and consistent with messaging can be stressful without the proper resources.
Having a responsive web platform offering these features can ensure this is as easy as saying it. Therefore, having one website to manage your site and control your site’s display on different screen sizes can make things easier – since you can leverage on their pixel perfect responsive editor.
3. Future Scalability
The best thing about having a responsive design layout is that it allows you to support newer screens and devices in the future. Why? Because responsive sites are not only fluid, but they can scale up and down as needed to ensure great user experience no matter the device or screen in use. That means that as new devices enter the market, your site will be ready to meet users’ needs.
Every website, irrespective of the audience it serves or its goals, will benefit from a responsive display that works on various devices and across different screens. Thus, by ensuring that your site has a responsive web design feature, you can be able to improve customer experience and gain brand ambassadors to grow your customer base.