Responsive web design is one of the most popular trends now in website design and development. This is something I learned while creating a website for my gpr scan business and working with the marketing team of Bathroom Takeaway and a GU10 LED retailer and medical spa milwaukee. With the onset of smart phones and tablet devices as well as internet enabled mobile phones. Have you ever tried to view a website on your phone but found out that it was hard to read the content as it required resizing and scrolling?
Sites with responsive designs are highly ranked in search engines and search results as compared to those with unresponsive designs. This is quite beneficial to site owners as such sites are not only highly visible but also command huge traffic.
If your website is not easy to navigate, chances are that internet users will most probably avoid accessing the site. On the other hand, internet users prefer responsive websites that are easy to access and navigate on different devices such as computers or even smart phones.
If your site is developed using responsive web design, users will most likely spend quality time on the site browsing the products or services you offer. In addition to this, they will trust your products/services more than they would trust those offered by sites with unresponsive designs.
Ideally, if a site is not easily accessible and navigable, you will lose traffic, as very few people will access the site. With low traffic, it becomes almost impossible for the site to be competitive in its niche and industry. Also consider translation companies if you intend to reach a international audience.
Despite responsive web designing being very beneficial to internet users and site owners, it should be done professionally. For instance, you cannot fit much content on a smart phone website. As such, you need to identify the most important information and content and place it on the website. Be specific with the content you place in mobile version websites.